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Rich media templates facilitate the creation of standard rich media types and sizes defined by the Interactive Advertising Bureau (IAB) and accepted by the industry today. For more information on IAB-endorsed ad types, visit the IAB site at www.iab.net.
Ads should be tested for stability in a variety of browser and platform combinations. Your application is considered stable if it doesn't cause error messages, browser crashes, or system crashes.
You should work with webmasters and network administrators to create detailed testing plans that include tasks relevant to your specific users. These plans should be publicly available and updated regularly. Also, vendors should publish detailed plans indicating the browser and platform combinations in which their technologies are stable. Examples are available at the IAB Rich Media testing site at www.iab.net/standards/guidelines.asp. In addition, there may be additional requirements on size and file format of ads that vary by vendor and site. Check with your vendor, ISP, or the IAB to learn about these requirements that may affect the ad's design.
The Macromedia Flash Advertising Alliance (MFAA) is an industry alliance focused on furthering Rich Media advertising and delivering great advertising experiences online. The MFAA offers a community discussion forum for advertising-related issues, technical resources for designers in the advertising space, and a list of voluntary guidelines for authors to guarantee the best possible Internet advertising experience.
Visit the MFAA and participate in the ongoing discussion at the Macromedia Flash Advertising Alliance website at www.mfaa.org.
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